Where do I start?
With landed cost — what the piece actually cost you including freight, duty and tax, divided across the bundle. A £18 per-piece bundle might land at £22 to £26 per piece after shipping and import charges. Everything is priced from that number, not from the supplier's quote.
What markup should I target?
Two and a half to four times landed cost for online resale, higher at the top of the range for jackets and lower for tees. That covers platform fees of around 10 to 15 percent, shipping, returns and your time, and leaves a real margin.
How do I set the model tiers?
Jackets at the top — Detroits above Active Jacs above chore coats — then double knees, carpenters, shorts, tees. Within a tier, adjust up for USA-made labels, rare colours and strong fade; down for flaws. Check sold listings on your platform for the same model and condition and sit at or just under the median.
Should reworked pieces be priced differently?
Yes. A reworked piece is a one-of-one garment, not a commodity, so comparables matter less and photography and story matter more. Price cropped jackets at or slightly above comparable as-found pieces — they sell faster to the fashion buyer and there is no competing identical listing.
How do I handle condition?
Be specific and price for it. 'Like-new source' at the top of the tier, 'slightly worn' in the middle, visible repairs explained and photographed. Honest grading reduces returns, and returns are where margin dies.
When should I discount?
Seasonally — lined jackets in spring, shorts in autumn — and for bundles to repeat buyers. Avoid discounting individual pieces because they have sat for a month; vintage buyers browse for months and a Detroit at the right price will sell.
We grade 97 pieces by these rules
Everything written here comes from grading and reworking Carhartt every day. Browse what's in now, or message us and we'll send photos and measurements of anything.